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Capital Prestige Property’s Brand Relaunch

A start up or brand relaunch is the perfect opportunity to get professionals to help develop your business’ branding


Capital Prestige Property is an established real estate brand led by well known Canberran realtor, Francis Pires. Pires has a new office and is relaunching as Capital Prestige Property in Garran, ACT. Fresh Creative worked in collaboration to develop this new brand by creating a range of items. This relaunch gives Pires the perfect opportunity to develop new branding. Firstly, the team began the process by understanding Francis’ needs and wants for the new brand. Secondly, the team designed and created a new logo suite, signage and stationery that aligns with the new brand. As a result, Pires now has a new brand that fully reflects his business.


Corporate stationery for consistent branding

The stationery design choices are professional and familiar, featuring the logo and thoughtfully selected colours. The key colours, navy blue and gold, confirm the professional philosophy of this business. Following, these colours are seen repeatedly throughout each item to give overall consistency to the range. Also, the logo appears on each item, as well as contact details and core brand messages. The stationery range includes on brand letterheads, business cards, calendars and complimentary stationery. Additionally, the calendar has a koala for an extra level of cuteness!

Capital Prestige Property Custom Corporate Stationery

New range of corporate stationery, from calendars to business cards.

Signage to direct and attract customers

Quality signage is key to letting customers know of your business location. The Fresh Creative signage team designed, printed and installed this signage at the Capital Prestige office. There is a range of signage, for different uses. Illuminated signage catches the attention of foot traffic, window film signage displays a Canberra night scene and a wall mounted sign shows name and street number. In addition, the logo and text in the consistent font is easily readable. Further, A-frame and portable signage directs and notifies customers of Capital Prestige Property events and is easy to move.

The Royal Hotel A-Frame Signage Canberra

A-Frame sign directing customers to the office.

Portable sign directing potential customers to an open home.

Logo synonymous with brand

As this brand is a relaunch, the logo retains some familiar aspects from the old brand. The logo clearly states the name of the business, whilst the Parliament house icon supports the capital aspect of Capital Prestige Property. Additionally, the logo design incorporates backgrounds with a variety of colours for different uses. Hence, this logo is ready for use across Capital Prestige Property platforms and items.


The new logo suite was designed for various uses.

The Fresh Creative team wishes Capital Prestige Property luck for the future and hope they enjoy their new branding.

So, if your business needs help with a brand relaunch, talk to the friendly Fresh Creative team for a consultation. Contact us at info@freshcreative.net.au, call (02) 6299 7055 or discover our services on our website.


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