A Refreshing New Visual Identity For Leather & Trading
After nearly 27 years, Bungendore Leather and Trading, located in the centre of Bungendore, has a new look to bring the charming leather store into alignment with its culture and values. The store presents tourists and the local community with leather, novelty, home decor, clothing and Australian made products for all occasions and people.
COVID-19 and bushfires force shutdown
Leather & Trading, like many other businesses, faced a difficult period in the aftermath of severe summer fires followed by the worldwide COVID-19 pandemic in 2019-21. These tough times resulted in the business closing for some months, as face to face business was not possible.
New hope and vision with a refreshed brand identity
Leather & Trading used the closure period to review the businesses brand and its direction. This led to a collaboration with Fresh Creative to review the current branding, aided by the support of Queanbeyan-Palerang Regional Council.
Fresh Creative highlighted that branding encompasses the company’s reputation which is broken into two main areas. These areas are visual identity (logo & collateral) and user experience (the ease of services such as website navigation and client services).
A rejuvenation of the brand was developed to enhance the essence of Leather & Trading’s valued history and the user experience for their world wide clientele.
A Logo to depict the brands vision
The logo was in need of a refresh to reflect the current company culture and philosophy. Consideration was given to the well recognised lizard which the brand is strongly associated with. So, the graphic lizard was reworked to align with the new logo font. In addition, the colour palette was reviewed and adjusted to suit the overall rustic theme.
As a result, the new logo series offers a rural feel with a modern edge to compliment the brand’s rustic personality, whilst also making it easily identifiable.
A User friendly website design with SEO for more traffic
The importance of a high quality easy to use website was essential for the success of Leather and Trading’s new brand and visual identity. Updates to the website included; a modern e-commerce platform, on page search engine optimisation (SEO), a complete new visual design with a clean and easy user experience. Furthermore, the new website was created with the ability to be used on desktop, mobile or tablet with the convenience of a click to activate; phone, maps and email function. Additionally, the new site also features a modern photo gallery to showcase the stores’ museum of historical and unique items.
You can visit their new website at – www.leatherandtrading.com.au
Social media presence is a key marketing factor
A professional social media presence is key to interacting with customers and building a brand’s image. New social media accounts were set up on Google My Business, Facebook, Instagram and Pinterest to allow customers to keep in touch with Leather & Trading’s products and updates. Additionally, the updated online platforms allows potential customers an easy funnel directly through to the many products on offer. As a result, Leather & Trading is well placed for a continuing worldwide online presence.
Professional and engaging photography makes a difference
Beautiful external photography showcases the rustic charm of this historic store. Clever and creative editing enhances the scenic skyline to make for a dramatic and effective website home page. Further, engaging photos were taken to showcase the many products and collectables throughout the store. Then, these fresh and cohesive images are were used on the website and social media platforms.
Modern and clear signage brings eye-catching results
Fresh Creative conveyed Leather & Trading’s ethos through simple yet informative signage. So, Fresh Creative made new shopfront and way finding signage. With attention to detail, the signage created a modern customer experience without losing the familiarity of this beloved store. Additionally, the signage was also positioned for vehicle and foot traffic to spot at a glance.
Above all, the team at Fresh Creative enjoyed working with Leather & Trading to create this sleek, new visual identity. The team can’t wait to see where this Bungendore destination business goes next.
So, if your business is in need of a re-fresh, contact the Fresh Creative team for a no obligation branding consultation. Contact us today at email@example.com.